BLACK FRIDAY INSTAGRAM CAMPAIGN PLAN
Source: https://vkit.app/blog/black-friday-instagram-auto-dm
Prepared November 5, 2026. Reusable worksheet; not a vkit sale announcement.

1. THE OFFER
Product or service:
Who it is for:
Included items / deliverables:
Current price and currency:
Discount code, if required:
Eligibility / exclusions:
Start date, time and time zone:
End date, time and time zone:
Full offer terms URL:
Order / fulfillment support owner:

2. THE INSTAGRAM CAMPAIGN
Connected sending handle:
Post or Reel URL:
Keyword:
Excluded terms, if any:
Other active campaigns that may overlap:
Caption promise:
Actual DM text:
Final destination URL:
UTM source / medium / campaign:
Name of person who can update the rule:

3. RECIPIENT TEST -- RECORD EXPECTED AND OBSERVED RESULT
[ ] Test from an appropriate separate account with its owner's consent.
[ ] Intended keyword matches; unrelated comment does not.
[ ] Reply comes from the expected Instagram handle.
[ ] Reply matches the offer in the caption.
[ ] Link opens from Instagram on a phone.
[ ] Page works without the store-owner login.
[ ] Price, currency, eligibility, code and expiry match.
[ ] Unavailable variants have an honest explanation.
[ ] Checkout steps and confirmation behavior have been checked safely.
[ ] Product and order questions have a useful human route.

Test date / device / account conditions:
Expected result:
Observed result:
Problem / owner / next check:

4. CLOSEOUT -- THIS WORKSHEET DOES NOT SCHEDULE APP ACTIONS
Calendar reminder:
Owner:
Pause rule or update reply:
Replacement destination / expired-offer explanation:
Old post copy to review:
Date / time closeout verified:

5. REVIEW -- DO NOT EQUATE CLICKS WITH ORDERS
Eligible campaign requests:
Confirmed delivered replies:
Destination visits (and analytics source):
Confirmed orders (and store source):
Repeated customer question:
One change for the next campaign:

ILLUSTRATIVE COPY ONLY -- FICTIONAL PRESET BUNDLE
Caption: The editing pack from this Reel is in our Black Friday offer.
Comment PRESETS and I'll DM the bundle page with the price, contents and end time.

DM: Here's the preset bundle from the Reel: [your offer URL]. The page has
the files included, current price and sale deadline. If you have a
compatibility question, reply and we'll help.

Expired offer: That Black Friday offer has ended. You can see the bundle
and current price here: [current URL].

Replace every placeholder before use. A requested offer link is not permission
for unlimited promotional follow-up. Use current platform rules and respect
requests to stop. Do not add commenters to another marketing channel without
an appropriate, clear signup.