CREATOR BRAND-DEAL REPORT
Source: https://vkit.app/blog/creator-brand-deal-report-template
Editable template. Fill this with actual evidence; blank fields are not zero.

1. CAMPAIGN
Brand:
Creator:
Campaign:
Original objective:
Agreed reporting period:
Report prepared:
Person responsible:

2. DELIVERY RECORD — repeat per asset
Asset identifier:
Format and account:
Approved version:
Actual publication date:
Live URL:
Evidence folder:
Any change from the agreed brief:

3. RESULTS — repeat per metric
Exact metric name:
Source system:
Asset / campaign covered:
Reporting dates:
Observed value:
Capture date:
Screenshot / export location:
Definition or limitation:

4. BUSINESS OUTCOME DATA
Confirmed outcomes provided by:
Measurement method:
Attribution period:
What is supported by evidence:
What remains unavailable:

5. AUDIENCE LEARNING
Number / scope of messages reviewed:
Recurring question:
Anonymized evidence:
Interpretation:
What the evidence does not establish:

6. EXCEPTIONS
Issue:
Impact:
Action taken:
Current status:
Owner:

7. PROPOSED NEXT TEST
Observation supporting the idea:
Proposed asset:
What changes:
What remains the same:
How the result will be reviewed:
Brand-side dependency:
Separate quote / approval required:

FICTIONAL PLANNING EXAMPLE — NOT CUSTOMER RESULTS
Campaign: camera-bag demonstration.
Objective: help viewers understand what equipment fits in the bag.
Deliverables: one demonstration Reel and one product-detail carousel.
Possible question category to look for: laptop fit.
Possible next test if actual feedback supports it: a close-up fit demonstration.
Results: not supplied. No reach, clicks or sales are claimed by this example.