CREATOR OFFER VALIDATION WORKSHEET
Source: https://vkit.app/blog/validate-creator-offer-instagram
An interest test, not a checkout or sales forecast.

1. THE PROPOSED OFFER
Person and situation:
Recent problem:
Proposed format:
Specific deliverable:
What it does not include:
Confirmed details:
Unconfirmed details:
Proposed price and currency, if testing price:
The uncertainty this campaign should resolve:

2. TRANSPARENT INVITATION
Instagram post:
Keyword:
Caption:
First reply:
Outline URL:
How the page explains this is a proposal:
Optional feedback request:
Who reviews replies:
Review date:

3. INTERVIEW QUESTIONS
What happened the last time you tried to solve this?
Where did you get stuck?
What did you try instead?
What helped or did not help?
Looking at the outline, what matters most?
What would you remove or change?
What information is still missing?

4. EVIDENCE LOG — repeat per useful observation
Anonymous reference:
Action observed:
Relevant situation:
Question / concern:
What was actually said:
Your interpretation:
What remains unknown:
Next action:

5. DECISION
Decision rule set before launch:
What evidence was collected:
Important limitations:
Choose: smaller pilot / revised offer / stop for now
Reason:
What changes:
What remains unchanged:
Next review:

FICTIONAL EXAMPLE — NO DEMAND OR SALES RESULTS
Offer: a proposed live workshop for new creators editing a talking-head video.
Status: being considered; not open for booking.
Keyword: EDIT.
Caption pattern: “I’m considering [offer]. It isn’t open for booking yet.
Comment EDIT and I’ll send the proposed outline.”
DM pattern: “Here’s the outline I’m exploring: [URL]. It is a proposal,
not a booking page. The page includes optional feedback questions.”
Replace all placeholders. Do not treat requests as purchases.