INSTAGRAM DM HUMAN HANDOFF PLAYBOOK
Source: https://vkit.app/blog/instagram-dm-sales-handoff
For a person to adapt and send after reading the actual message.
This is not an automated sales sequence or lead-scoring system.

CAMPAIGN COVERAGE
Campaign:
Offer page:
Resource page:
Owner:
Coverage times:
Response expectation:
Backup:
Support route:
Requests-to-stop procedure:

FIT QUESTION
“It’s designed for [experience level], and we cover [specific task].
We don’t cover [important exclusion]. What part of your current
workflow are you trying to improve?”

PRICE QUESTION
“The current price is [amount and currency]. That includes [deliverables].
The full details and terms are here: [offer URL].
I’m happy to clarify what’s included.”

ACCESS PROBLEM
“Thanks for telling me. Here’s the working resource link: [resource URL].
If it still won’t open, tell me what happens and which device you’re using.”
Deliver the promised free resource without adding an unexpected purchase.

NOT A FIT
“Based on what you’ve described, this probably isn’t the right next step.
It focuses on [scope], while you need [different need].
[Checked resource] may be more useful to start with.”

HANDOFF NOTE
Internal reference:
Campaign / offer:
Question:
Answer already given:
Next action:
Owner:
Status:
Completion condition:

WEEKLY ANONYMIZED ISSUE TALLY
Issue category:
Number observed:
Scope of review:
Proposed change to caption, page or resource:
Owner:
Review date:

Before sending: replace every placeholder, verify current offer details,
read the whole conversation and respect requests to stop.
Do not invent urgency, discounts, remaining places or expected results.