Meet Dexter.Your AI Head of Content.

Message Dexter

Included with every paid plan.

From your day

A baker holding a tray of fresh croissants — A morning in your bakery.

Plan opening week
Adapt one post across platforms
Share your offer with AutoDM

See it across platforms

Dexter ›

Content workflow preview. Focus or hover to pause and read. Scroll back to read earlier messages; return to the bottom to continue. Space toggles playback. With reduced motion, the full conversation is available without animation.

iMessageToday 9:41 AM
You:
Can you help me figure out our Instagram before we open?
Dexter:
Of course. What’s your Instagram handle?
You:
@morningcrumb
Delivered

[data-dexter-live-thread]{display:none!important}

iMessageToday 9:41 AM
You:
Can you help me figure out our Instagram before we open?
Dexter:
Of course. What’s your Instagram handle?
You:
@morningcrumb
Dexter:
Connect that account in VKit so I can read its profile and posts.
You:
Connected. What do you see?
Dexter:
@morningcrumbInstagram · Profile readout
A neighbourhood bakery
Who you’re talking to
Locals, weekend visitors, and nearby office teams
Your voice
Warm, cheeky, never corporate
The peopleThe processThe first bite
Dexter:
You’re selling a morning ritual, not just croissants. The people behind the counter and those early test bakes are your strongest story.
Dexter:
And what should this content actually do for you?
You:
More opening-week visits — and breakfast orders from nearby offices.
You:
Dexter, we open Friday. Can you plan the week?
Dexter:
Let’s give people a reason to show up. What’s the must-try?
You:
Croissants. And a camera roll full of chaos 😂
Dexter:
Perfect. The chaos is the story. Here’s a first pass.
Dexter:
OPENING WEEK
A little build-up. A big first Friday.
MON
The first lookA carousel from your camera roll
THU
Behind the counterA story from the kitchen
FRI
Doors open at 8Your opening-day post
SUN
The week, unfilteredA few moments worth keeping
Content plan · Ready for your edits
You:
Thursday is our team’s test bake. Put that in.
Dexter:
Thursday: meet the faces behind the flour. Friday: open doors. Sunday: the week, unfiltered.
You:
Can you turn this into a carousel?
You:
Dexter:
The baker, the process, the payoff. Three slides. Keep it warm and a little imperfect?
You:
Exactly. Flour on the apron and all.
Dexter:
Meet your new morning.01
Up early. Flour flying. Worth it.02
See you Friday. 8 AM.03
Opening week3-slide carousel · Draft in VKit
Dexter:
Your carousel draft is ready. Same colours, one story. Nothing goes out until you say so.
You:
Love it. A post for opening day too? Photo + caption.
Dexter:
The pastries can do the talking. I’ll keep the caption short.
You:
No “we’re thrilled to announce” please 😂
Dexter:
Good mornings start here.
We’ve been taste-testing these for weeks. Your turn Friday. Doors open at 8. Bring someone who’ll share 🥐
Image + caption · Draft in VKit
You:
Can this go beyond Instagram? X, LinkedIn, TikTok — different angles, same story.
Dexter:
Yes. A sharp tweet for X, an offer for corporate teams on LinkedIn, and a photo carousel for TikTok. I’ll adapt the message to each audience.
Dexter:
One story. Four ways to share.
InstagramA visual carousel
XThe sharp, short version
LinkedInAn offer for corporate teams
TikTokA photo carousel with a hook
Opening week · Prepared for your review
You:
What would the LinkedIn offer actually say?
Dexter:
Make the next team breakfast worth coming in for. Fresh pastries, baked locally. Planning an office morning? Ask us for the team menu.
Dexter:
Want to add an Instagram AutoDM strategy to the post, so interested people have a next step?
You:
Yes — make it helpful, not another “buy now” message.
Dexter:
Let’s turn the opening post into an invitation: comment BREAKFAST for the office menu. A useful next step for people who already want it.
You:
Show me the message and what happens after they reply.
Dexter:
Instagram AutoDMStrategy preview
Someone commentsBREAKFAST
Planning breakfast for your team? Reply YES and I’ll send our office menu.
YES
The office breakfast menu
Here’s the office breakfast menu. Tell us your team size and date when you’re ready.
See the team menu ↗
Review and activate in VKit. The offer follows their reply.
Dexter:
The first DM asks for a reply. After they say YES, the flow sends the offer. Review and activate the automation in VKit.
You:
Could we use Stories for the same offer? And collect emails from people who want updates?
Dexter:
Yes. Use an Instagram story-reply or DM-keyword trigger. Add an email question with clear consent for updates — never treat a comment as permission to subscribe.
You:
Let’s start with the comment flow. Keep the other two as ideas for later.
You:
Could we use the same idea on Threads?
Dexter:
Definitely. On Threads, I’d lead with a question and link to the offer. The AutoDM flow stays on Instagram; I’ll give people a clear way to get there.
You:
Good. Keep the posts ready for review, and I’ll activate the Instagram flow in VKit.
Dexter:
One story, different formats, one useful offer. You choose when to publish each post.
You:
Less launch announcement. More text to a friend.
Dexter:
We’ve been taste-testing these for weeks. Your turn Friday. Doors open at 8. Bring someone who’ll share 🥐
You:
THAT’S us. Remember that voice for next time?
Dexter:
Short, warm, a little cheeky. No corporate launch-speak. I’ve put that preference in VKit for you to save.
You:
Saved. Remind me Thursday at 6 to post the carousel.
Dexter:
Your reminder is ready to confirm in VKit. I’ll nudge you with the draft; you do the posting.
You:
Confirmed 👍
Dexter:
Thursday, 6:00 PM
Post the opening-week carousel
Reminder confirmed in VKit
You:
What’s actually working on our Instagram?
Dexter:
YOUR INSTAGRAM · WEEKLY RECAP
People came for the people.
Behind the counterMost-commented recent post
Next idea: let the team take the camera.
Dexter:
The behind-the-scenes post led on comments. Let’s show more of the people doing the work.
You:
Give me three ideas. Nothing that needs a whole production.
Dexter:
1. The first tray out of the oven. 2. Ask the team which pastry disappears first. 3. The bit of opening a bakery nobody warned you about.
You:
Number 2. What do I say on camera?
Dexter:
YOUR NEXT REEL · SCRIPT
“Which pastry never makes it home?”
HOOKAsk the team. No rehearsing.
THE MIDDLEQuick answers. Close-up of each pick.
LAST SHOTYou, holding an empty tray. “That answers that.”
Your script’s ready. You bring the camera.
You:
Okay, that I can actually film. Tomorrow’s content sorted.
Dexter:
Go make the croissants. Bring me the outtakes.

To your next post

Meet your new morning.01

Flour-dusted hands shaping croissants on an oak workbench

Up early. Flour flying. Worth it.02

See you Friday. 8 AM.03

Opening week3-slide carousel · Draft in VKit

Your voice. In the caption.

We’ve been taste-testing these for weeks. Your turn Friday. Doors open at 8. Bring someone who’ll share 🥐

Ready for your final say.

Illustrative content workflows, not a live chat or customer results. Business, creator, and agency stories play in sequence.

One conversation.Across platforms.Always your voice.

Dexter, a smiling grey-and-cream companion with indigo glasses and a VKit jacket

One Instagram idea becomes a tweet, a corporate offer, a TikTok carousel.
Choose a platform. See the actual creative. Give it a next step with AutoDM.

Business / One idea, adapted

Instagram · A carousel worth a second look

A strong opener, the story behind it, and an invitation on the last slide.

@morningcrumbYour next post · Draft

We’ve been taste-testing these for weeks. Your turn Friday. Doors open at 8. Bring someone who’ll share 🥐 Comment BREAKFAST for the office breakfast menu.

Scroll through the three slides

GIVE THE POST A NEXT STEP

From “love this”
to “send me that.”

Let’s turn the opening post into an invitation: comment BREAKFAST for the office menu. A useful next step for people who already want it.

Dexter asks: “Want an AutoDM flow with that?”

Explore Instagram AutoDM

Instagram AutoDMStrategy preview

Someone commentsBREAKFAST

Planning breakfast for your team? Reply YES and I’ll send our office menu.

YES

The office breakfast menu

Here’s the office breakfast menu. Tell us your team size and date when you’re ready.

See the team menu ↗

Review and activate in VKit. The offer follows their reply.

Illustrative drafts, not connected publishing integrations. You review and publish the posts. AutoDM is reviewed and activated in VKit for supported Instagram triggers; this does not create a Threads, X, LinkedIn, or TikTok comment-to-DM flow.

Your week.
Taking shape.

Turn a pile of ideas into a content plan. Make the drafts, choose your next step, and keep a reminder for the moment that matters.

Try moving the launch reminder.

Tuesday

Day 1

9:00 AM

Meet the people behind the counter

12:00 PM

Room for a new idea

6:00 PM

An honest first chapter

Wednesday

Day 2

9:00 AM

A little behind the scenes

12:00 PM

Room for a new idea

6:00 PM

The recipe that started it

Thursday

Day 3

9:00 AM

What we learned getting here

12:00 PM

Room for a new idea

6:00 PM

Your launch reminder

Friday

Day 4

9:00 AM

Our doors are finally open

12:00 PM

Room for a new idea

6:00 PM

A thank-you to the first visitors

Dexter

Plans changed? Let’s move that reminder together.

Example launch reminder is on Thursday at 6 pm.

Good things start
with a conversation.

A new launchSmall business

9:41 AM

I have the photos. I just don’t know what to say about opening day.

Start with what it took to get here. I’ll help turn that into a caption and a launch-day reminder.

Illustrative conversation

A little inspiration

Pick a conversation

Example scenarios, not customer testimonials. No live AI generation.

A starting point,
when you need one.

Your everyday work is full of good material. Dexter helps you find an angle and turn “I should post something” into something you can actually use.

Dexter9:12 AM

There’s a story in what you’re already doing. Let’s find it.

Dexter9:13 AM

Show the small detail everyone misses.

Dexter9:14 AM

Pick an angle. I’ll help you make a first draft.

Your words.
Your personality.

Dexter uses your connected Instagram context and the preferences you share. Keep the humour, lose the jargon, and correct anything that doesn’t sound like you.

Your neighbourhood caféCaption draft

New beans. Same slightly-too-early alarm. Come try what we’ve been working on ☕

Dexter

Kept your dry humour. Left the press-release voice out.

Find your
next good move.

Ask about what’s happening on your account. Use available likes, comments, and follower changes to give your next idea a little more direction.

Insights depend on your connected account data.

Your next chapter

Running coach in an orange jacket warming up on a red track

Start with
one small step.

A little forward, every day.

Dexter

Bring your account insights into the conversation. Find a useful direction for the next draft.

From “what if”
to “ready to share.”

An idea, a draft, your review, and a reminder. Keep the next step in the same conversation.

One conversation, from the first thought

I’m launching portrait sessions. Help me find the words?

How about: “You don’t have to know what to do with your hands. That’s my job. Portrait sessions are open.”

Interactive example. No message is sent or reminder saved.

Doing it all alone, or creating with Dexter

Doing it all alone

Untitled ideaStill a draft

Sunday, again

Figure out what to post this week

One more thing on your list.

Too many tabs. Not enough time.

IdeasCaptionsRemindersInsights

Every next step starts from scratch.

Creating with Dexter

Dexter9:12 AM

Here are three angles for that idea you shared.

Dexter9:15 AM

First draft’s ready. Make it yours.

Dexter9:18 AM

A draft, a plan, and a reminder. You keep the final say.

A little less juggling. A little more creating.

A reminder is a nudge to publish, not automatic posting. You review the work and decide what goes out.

Make the thing.
Dexter’s got
your next draft.

You bring the story. Dexter helps you find the words and keep the next step moving.

Message Dexter

Included with every paid plan. Compare plans

Dexter ›

iMessageToday 9:41 AM
Dexter:
hey, I’m Dexter 👋
You:
I never know what to post
Dexter:
Tell me one good thing that happened this week
You:
We just got our first order 🥹
Dexter:
That’s your story. Let’s tell it.

Meet Dexter.Your AI Head of Content.

One conversation.Across platforms.Always your voice.

Instagram · A carousel worth a second look

From “love this”to “send me that.”

Your week.Taking shape.

Tuesday

Wednesday

Thursday

Friday

Good things startwith a conversation.

A little inspiration

A starting point,when you need one.

Your words.Your personality.

Find yournext good move.

From “what if”to “ready to share.”

Doing it all alone, or creating with Dexter

Doing it all alone

Creating with Dexter

Make the thing.Dexter’s gotyour next draft.

From “love this”
to “send me that.”

Your week.
Taking shape.

Good things start
with a conversation.

A starting point,
when you need one.

Your words.
Your personality.

Find your
next good move.

From “what if”
to “ready to share.”

Make the thing.
Dexter’s got
your next draft.