Social media insights.
Less guesswork.
Social media benchmarks, posting-time research and simple tools to help you find your own rhythm.
2026 edition · Research + practical toolsGET YOUR BEARINGS
Benchmarks with context.
See the published reference points. Calculate your own engagement. Decide what is worth testing next.
FIND YOUR WINDOW
When should you post?
Pick a channel. Explore the research. Build a posting experiment that fits your audience.
POSTING-TIME GUIDEBest time to post on Instagram
Give your next Reel a fair first hour.
Find your window ↗
POSTING-TIME GUIDEBest time to post on LinkedIn
Catch a pause in someone’s working day.
Find your window ↗
POSTING-TIME GUIDEBest time to post on TikTok
A strong opening. A time worth testing.
Find your window ↗
POSTING-TIME GUIDEBest time to post on Facebook
Make room for a real conversation.
Find your window ↗
POSTING-TIME GUIDEBest time to post on Threads
Meet the conversation while it is happening.
Find your window ↗
POSTING-TIME GUIDEBest time to post on X
Let your next thought find its people.
Find your window ↗Research is a starting point.
Your audience is the point.
Each guide links directly to the published study behind its figures. These are selected third-party findings, checked on 29 September 2026, rather than a live VKIT analytics feed. Our planners and calculators use only what you enter in your browser.
Search-demand research from DataForSEO helps us choose useful topics. It does not measure social engagement or predict the performance of a post.
A little clarity.
Where do these social media benchmarks come from?
The research cards cite Buffer’s public platform studies. Each platform page identifies its source and snapshot date. The calculators and test plans are VKIT tools.
Do I need an account?
No account is needed to read these guides, use the calculators or download a test plan. A free VKIT account lets you explore the wider creator toolkit.
Are all these platforms live in VKIT?
No. Instagram, LinkedIn profiles and X are among the live connections. Facebook, TikTok and Threads connections are coming soon. Guides and browser utilities remain available for all six.
MAKE YOUR NEXT MOVE
Make your next
move count.
Start free. No credit card required.